Advertising

Advertising is a traditional Society. This paper shows the difficulties of promoting products in conventional societies such as traditional Muslim countries. Advertising is a major marketing implement for organizations to sell their products and services. The paper argues that in conservative societies however, it is virtually impossible to convey message in a smart way. This paper discusses the Saudi society and the approaches to advertising as compared to the United States. It discusses advertising mediums such as television commercial and the internet and shows how messages put across to the consumer differ between the two countries, based on cultural demands.
Extensive hard work is made to keep the society segregated so that no mingling or socializing for the two is possible. As a result, educational institutes are segregated and the place of work does not employ women much. There are harsh laws regarding women covering themselves, traveling with a male relation and driving. In addition, media, along with the Internet, is heavily concealed for any trace of irreligious content.

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